How to actually get shortlisted for creative work
After reviewing CAP Profiles over the last two weeks, a pattern is impossible to ignore.
The creatives who get shortlisted don’t try to be impressive.
They try to be clear.
What works:
• One main discipline
• One type of work you actually want
• Simple portfolio links
• Stating availability
What hurts you:
• Listing every skill
• Saying “open to anything”
• Long bios with no focus
Creative hiring is not about being everything.
It’s about being the right thing for someone specific.
This is exactly how CAP Profiles are reviewed.
If you’re ready for work, build yours here:
After reviewing CAP Profiles over the last two weeks, a pattern is impossible to ignore.
The creatives who get shortlisted don’t try to be impressive.
They try to be clear.
What works:
• One main discipline
• One type of work you actually want
• Simple portfolio links
• Stating availability
What hurts you:
• Listing every skill
• Saying “open to anything”
• Long bios with no focus
Creative hiring is not about being everything.
It’s about being the right thing for someone specific.
This is exactly how CAP Profiles are reviewed.
If you’re building or updating yours:
👉 Start Here